INTRODUCING
Falconer
The YGS Group’s always-on discovery platform that spots your wins, amplifies your coverage, and equips your teams with action-ready intelligence.
Falconer keeps a watchful eye on the stories that matter to your brand. Fueled by adaptive crawling, intelligent scoring, and Salesforce-ready delivery, it transforms the noise of the news cycle into curated momentum for your team.
Constant Discovery
Purpose-built target maps keep your most important publishers on repeat. Falconer recognizes fresh coverage instantly and filters out the duplicates, so you only see what’s worth sharing.
Intelligent Prioritization
Machine learning scores every find for sentiment and relevance, elevating high-impact stories to the top of your queue. Human-friendly briefs arrive ready for quick decisions and rapid amplification.
Action-Ready Delivery
Salesforce integration turns insights into assignments without typing a line. Each prioritized story includes context, confidence, and recommended next steps for your engagement teams.
What makes Falconer different?
- Cloudflare-compliant automation keeps your access uninterrupted—even behind the toughest bot walls.
- Quality controls and duplicate suppression guarantee a crisp stream of net-new coverage.
- Feedback-informed scoring adapts with every campaign, strengthening your signal over time.
- Proactive alerts flag slow-downs before they impact your pipeline.
FOR STRATEGISTS, SELLERS & STORYTELLERS
Turn coverage into outcomes before the buzz fades.
Falconer hands your teams ready-to-share angles, branded soundbites, and timing cues so outreach feels timely and tailored. When the right people hear about your wins at the right moment, relationships deepen and revenue conversations accelerate.
Pair Falconer with YGS creative, content, and fulfillment services for a full-spectrum activation engine.
FALCONER BENEFITS SNAPSHOT
• Surface high-value mentions faster than manual monitoring
• Deliver context-rich briefs straight into Salesforce
• Empower teams with ready-to-activate talking points
• Maintain trust with compliant, respectful site access
• Continuously refine prioritization with built-in feedback loops